Mohammed Al-Mouradi
← All workCommercialCommercial · 2024

Zahr Al Bustan 2024

An ad produced from the ground up, from an empty apartment to an art-deco world

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Spot sheet

Client
Zahr Al Bustan
Role
Director / Executive Producer
Format
TV & social commercial
Set
Art-deco interior, built on location
Versions
Full version · 25-second cut

An ad produced from the ground up, from an empty apartment to an art-deco world

For this Zahr Al Bustan commercial Mohammed did more than direct: he produced the ad from the idea up, including the world it was shot in.

A modern apartment was redesigned in 3D as a deep-green, gold-trimmed art-deco interior, then built for real by his crew: walls clad, fan-pattern wallpaper hung, mouldings cut and fitted on site.

●On air

The commercial

The finished ad, shot on the set the crew built. Pick a version to play it.

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Now playing · Full version01 / 02
●On air

Frames from the ad

The finished set on screen: the kitchen, the living room and the family table.

Mother and son in the green kitchenFrame 01
The boy at breakfastFrame 02
Zahr Al Bustan products against the fan-pattern wallpaperFrame 03
The living room with the fireplace wallFrame 04
The father against the art-deco wallFrame 05
The green wall with the gold frameFrame 06
A family moment in the living roomFrame 07
Setting the tableFrame 08
Serving the mealFrame 09
The family table from aboveFrame 10
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01 / 05Pre-production

The interior design

The set as designed in 3D by interior designer Aya Samer Samara: a deep-green, gold-trimmed living room and a soft-green kitchen.

Design render: the living room
Design render: the living room
Design render: the living room and fireplace wall
Design render: the living room and fireplace wall
Design render: the kitchen
Design render: the kitchen
Design render: the kitchen counter
Design render: the kitchen counter
02 / 05Pre-production

From location to screen

Switch between the apartment as it was found, the set designed in 3D, and the finished set on screen.

The location before: a modern living room
03 / 05Pre-production

The location

A bright, contemporary apartment: marble floors, white kitchen, glass walls. Everything the set had to transform.

Fireplace wall clad in raw MDF
Fireplace wall clad in raw MDF
The living room before the build
The living room before the build
The kitchen before the build
The kitchen before the build
04 / 05Production

Building the set

Frames from the build: the crew cutting, cladding and papering the apartment night after night until it matched the design.

Fan-pattern wallpaper and gold frame on the green wallFrame 01
Hanging the art-deco wallpaperFrame 02
Cutting the mouldingsFrame 03
Fitting panels below the counterFrame 04
Walking the set with the teamFrame 05
Measuring and marking on siteFrame 06
The crew at work through the nightFrame 07
Panels prepared on the workbenchFrame 08
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05 / 05Production

Preparing the location

A short film from the build: the apartment turning into the set, panel by panel.

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Now playing · Preparing the location01 / 01